Out With the Old

January 14, 2009

Awesome photo from abstruse visage

My alert beer-drinking friend Kenny found this news that I am upset by, as you should be.

Old Style, as Schlitz has recently done, is going back to their traditional brewing practices in order to elevate their brand from delicious discount beer, to mediocre “premium” brand beer.  Via the Suntimes:

Old Style going old school
KRAUSENING | Resumes brewing process it used for 9 decades
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January 14, 2009

BY CHERYL V. JACKSON cjackson@suntimes.com
Old Style. Literally.

The beer brand familiar to generations of Chicagoans is returning to a process it started with in the 1900s and abandoned in the ’90s. 

Old Style is re-employing krausening fermentation — a traditional German process — will provide a smoother finish, the company says.
(Sun-Times file)

Re-employing krausening fermentation — a traditional German process — will provide a smoother finish, the company says.

“It’s something our longtime consumers have asked us to take a look at,” said Kevin Kotecki, president of Woodridge-based Pabst Brewing Co., which acquired the brand in 1999.

The brewing change will push Old Style into the more costly premium category of Coors, Miller and Budweiser. Among several brands Pabst has recently focused on propping, Old Style is now in a subpremium category with the likes of Busch, Keystone Light and Pabst Blue Ribbon.

The company will promote pub crawls and block parties to reach a target audience of 20-something Midwesterners who grew up seeing the brand at family gatherings, said Senior Brand Manager Keith Hill.

It’s actually an interesting idea.  Being from Chicago where Old Style once held the majority of the market share, I DO remember the can all around family gatherings.  But this still upsets me for a few reasons:

  • I drink Old Style because I like the taste.  Everyone needs a “staple” beer — a beer with body and taste but not overwhelming… this is what I demand from a classic American pilsner, and this is what Old Style is.
  • I also drink it because it’s affordable (and affordability makes it taste even better).  I choose it over PBR because Pabst has gone from a sub-premium brand to some sort of hipster calling card which I hope not to be attached to.
  • Within the last year the cost of Old Style has risen from about 10.99 for a 30 pack to 13.99.  Not a wallet-buster but still annoying.
  • Within the last year Old Style has discontinued the 30-pack in favor of the 24.
  • PBR however, still sells 30-packs which now seem to be a better deal than Old Style.

All this means I’m in search for a new good, cheap beer.  I’m thinking… Tecate?  I could always slink down into Mountain Creek, but I simply can’t bring myself to do it.


Chicago Music Venues in Trubbs?

May 13, 2008

Dear Anyone Who Cares about Culture in Chicago,

On Wednesday 5/14, Chicago City Council is planning on (quickly and quietly) voting on an ordinance that would “severely impede small music venues from hosting and promoting live music.”

The ordinance would require all venues with a capacity of over 100 people to:

  • Purchase an event promoter license that could cost as much as $2000 every two years
  • Possess liability insurance of $300,000.
  • Subject the possesor of the license/insurance to finger-printing and background checks.

The idea is to crack down on illegal promoters and make venues safer for the public, but the steps involved seem poorly thought-out, and hastily assembled.

The new ordinance will make it even more difficult for DIY promoters,and smaller/non-established venues to put on a performance (be it music, theatre or art) without some very expensive regulations.

As written elsewhere, “It could effectively nullify Chicago’s music scene, fracture our creative communities and send young artists to other cities that are more supportive of local […] events.”

From Sun Time music critic Jim DeRogatis’ blog:

“’The language of the ordinance as drafted unnecessarily and perhaps prohibitively increases the cost of doing business for any promoter seeking to work with PPA- [public place of amusement] licensed music venues, including, among many others, Schubas, Buddy Guy’s Legends, the Vic Theater, the Riviera Theater, the Metro, the Hideout, Uncommon Ground and Martyrs,’ said Alligator Records founder and CMC board member Bruce Iglauer.”

Spread the word, call your Alderman, do whatever but DO IT FAST please.

Gracias,

-B

Find your Alderman here: http://www.chicityclerk.com/citycouncil/alderman/find.html

Offical Website: http://savechicagoculture. org/

Jim DeRo’s Blog: http://blogs.suntimes.com/derogatis/2008/05/update_musical_advocates_gear.html