Out With the Old

January 14, 2009

Awesome photo from abstruse visage

My alert beer-drinking friend Kenny found this news that I am upset by, as you should be.

Old Style, as Schlitz has recently done, is going back to their traditional brewing practices in order to elevate their brand from delicious discount beer, to mediocre “premium” brand beer.  Via the Suntimes:

Old Style going old school
KRAUSENING | Resumes brewing process it used for 9 decades
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January 14, 2009

BY CHERYL V. JACKSON cjackson@suntimes.com
Old Style. Literally.

The beer brand familiar to generations of Chicagoans is returning to a process it started with in the 1900s and abandoned in the ’90s. 

Old Style is re-employing krausening fermentation — a traditional German process — will provide a smoother finish, the company says.
(Sun-Times file)

Re-employing krausening fermentation — a traditional German process — will provide a smoother finish, the company says.

“It’s something our longtime consumers have asked us to take a look at,” said Kevin Kotecki, president of Woodridge-based Pabst Brewing Co., which acquired the brand in 1999.

The brewing change will push Old Style into the more costly premium category of Coors, Miller and Budweiser. Among several brands Pabst has recently focused on propping, Old Style is now in a subpremium category with the likes of Busch, Keystone Light and Pabst Blue Ribbon.

The company will promote pub crawls and block parties to reach a target audience of 20-something Midwesterners who grew up seeing the brand at family gatherings, said Senior Brand Manager Keith Hill.

It’s actually an interesting idea.  Being from Chicago where Old Style once held the majority of the market share, I DO remember the can all around family gatherings.  But this still upsets me for a few reasons:

  • I drink Old Style because I like the taste.  Everyone needs a “staple” beer — a beer with body and taste but not overwhelming… this is what I demand from a classic American pilsner, and this is what Old Style is.
  • I also drink it because it’s affordable (and affordability makes it taste even better).  I choose it over PBR because Pabst has gone from a sub-premium brand to some sort of hipster calling card which I hope not to be attached to.
  • Within the last year the cost of Old Style has risen from about 10.99 for a 30 pack to 13.99.  Not a wallet-buster but still annoying.
  • Within the last year Old Style has discontinued the 30-pack in favor of the 24.
  • PBR however, still sells 30-packs which now seem to be a better deal than Old Style.

All this means I’m in search for a new good, cheap beer.  I’m thinking… Tecate?  I could always slink down into Mountain Creek, but I simply can’t bring myself to do it.

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Lollapalooza Plan of Action: Friday

August 1, 2008

I promised myself I wouldn’t do Lolla this year (after doing all three days the last two years), but dammit, they really do book a fucking awesome show.  And the sheer size of the event allows C3 to hedge their band bets:  covering all the bases just by booking every band in the entire universe to play in Chicago on one weekend.  (Note to self: Buy PBR now before the entire town runs dry).

Thankfully, I’m able to volunteer this year, which means I miss a bit of the middle-shows, but I’m seeing what I can for free-ninety-nine. 

Here would be my recco/wish-list of who to see today:

Anything before Noon:  I have no idea, so, go crazy. 

Holy Fuck: Should be fun.  Band was made to play live, and they’re damn entertaining.  Also, maybe they’ll play their mix of the Radiohead’s “Nude” they entered in that contest.

Rogue Wave: I hear they’re actually not that great live, but c’mon.  How cool would it be to hear “Lake Michigan” right next to Lake Michigan?

Yeasayer:  Why not?

Tiny Masters of Today:  Badass little kids.  CSS, Karen O., and !!! love them, so why can’t you.  What thread connects all these bands —  the fact that their lyrics are terrible but it doesn’t matter. 

The Black Keys / Golgol Bordello:  Meh.  This might be a good time to take a late lunch.  These are definitely the two bands you should prolly see, but I’m not particularly a huge fan of either.  Do you prefer your rock bluesy or gypsy-y?

 Mates of State: Adorable

Grizzly Bear: A swell combo of pretty and creepy.  Pretty Creepy.  And a bit Sleepy.  If you’re not up for this, I’d recco heading straight over to…

VHS or Beta DJ Set: VHS or Beta played a REALLY good live Lolla set two year back, but now they’re just here to DJ, which is a bummer.  That said, there’s plenty of Robert Smith-leads-a-dance-punk-bands these days.  20$ they play Cut Copy.

The Cool Kids / CSS:  Can’t really go wrong here, but CSS will probably be the most entertaining, but then again, Chicago Party Rap is the new Brazilian Electro Pop.

Radiohead: duh.

 

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