Pay Per Yelp?!

GapersBlock reports, via an East Bay Express article, that user-generated review site Yelp.com suppresses bad reviews, but only for good money…. Hmmmm.

John’s restaurant has more than one hundred reviews, and averages a healthy 3.5-star rating. But when John asked Mike what he could do about his bad reviews, he recalls the sales rep responding: “We can move them. Well, for $299 a month.” John couldn’t believe what the guy was offering. It seemed wrong.

GB also posted another a link to about a martial arts specialist blog about what seems like more Yelp scrubbing here in Chicago… either than or rampant flagging by someone.

This is when the problem began. After a few days, the reviews started disappearing one by one on the Yelp site until I went from 28 reviews to 18 reviews. I was pissed. I know you can flag reviews, and I suspected that maybe a competing business who’s reviews weren’t so glowing was flagging my students’ reviews.

Yelp is indeed a cool company, and useful (ed. note; I am a Yelp Elite member).   But I’ve had a few experiences when there definitely seems to be tampering going on, whether it’s internal or with other parties abusing the site.  First instance was the failure of Mojoe’s Hot House in Avondale on Belmont.  It went under new management and the place just went to shit. (As evidenced by not only the reviews on Yelp, but the crafty graffiti stencils found all over Avondale that read “MoJoe’s Sucks Now”).

Despite all the verbal vitriol, and spray paint that spoke the opposite, at some point positive posts started cropping up on Yelp.  While it’s possible they did, indeed “turn it around”, two of the final eight reviews of the place (which eventaully closed) were most definitely “inside jobs” — both 4-star reviews of the place written by people that I knew actually worked at Yelp (Though, I’m not naming names).  This, of course, is just one place I was directly familiar with —  I have no idea how common this is.

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One Response to Pay Per Yelp?!

  1. […] previously mentioned Yelp for their “community censoring” — deleting unflattering reviews and allowing […]

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